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Product Design is the Key to Model Success

So you've got been busy building your business. You've got concentrated on marketing. You've got gotten out there and posted to Facebook and Twitter. You've posted your story on all of your sales pages. You've created your blog. You have even written articles and posted them all around the web. You've hung around boards and posted 'till you had been told to stop. You've got been building your brand like gangbusters.

But have you ever forgotten something?

The biggest brand success factor is not marketing. It's delivering on your promises. It's delivering a quality product to your customers.

And for those of us creating learning content material that means your biggest success factor is product creation. You see it's in product design and creation that the majority of your quality goes to be inbuilt -- or left out.

In the short time period, individuals listen to your branding efforts. Your marketing is a key factor in creating their opinion of your quality. They listen to your promises -- both said and implied -- after which make a decision. Your marketing will persuade folks that you do know what you might be doing. And that you will deliver a quality product.

But in the long term, they will choose you by how well you really deliver on those promises. They judge you by the quality of your products. By the quality of your services. And by the quality of the relationship they develop with you. And within the internet marketing enterprise growing a long run relationship with your prospects is a key to success. That's why list building is so important.

And when creating programs and eBooks and different info products the biggest affect in your quality is the way you design and develop your products.

Quality in a learning content material product is measured on three levels.

The first is content. But your clients -- your audience -- are taking your course exactly because they don't know the content. They are there to learn the content. So their judgment of the quality of that content is different. It isn't based mostly on how well you know your subject.

Instead your customers will decide your content based mostly on how well it meets their needs and expectations. Did you design the product to solve a selected problem they are having? Did you design your product round their motivations? That is how they will decide your content.

The second thing they will decide you on is organization. Do you appear to understand the subject well sufficient to present it so that they understand? Do you go off into odd regions? Do you make logical sense in your presentation?

Finally they will decide you primarily based on delivery. Does it look professional? How is your spelling? How is your grammar? Do you appear to be friendly and easy to speak to?

But it's not that simple. You see the way you deliver quality content entails closely identifying and concentrating on your customer. And that very same goal buyer you defined within the product design and creation process will be used for all your contacts with your customers. Including making your marketing target your desired customer. So your quick term influence ultimately additionally relies on the quality of your product design process.

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